Betsera
One account, two verticals — sportsbook and casino without the seams
The brief
Where we started
Betsera needed a single platform that seamlessly combined sportsbook and casino verticals for experienced bettors who multi-task across live streams, match data, and casino sessions in the same browsing session.
Unify sportsbook and casino under one account and navigation system without feeling cluttered
Cut the taps-to-bet for power users who place bets while watching live streams
Support split-attention workflows (stream + markets side by side) natively in the layout
The challenge
What we were up against
Betsera needed a platform that seamlessly combined sportsbook and casino under one roof without feeling cluttered. The target users are experienced bettors who value speed, data, and multi-tab workflows — they place bets while watching live streams and tracking multiple matches simultaneously.
Most multi-vertical platforms solve this by bolting a casino tab onto a sportsbook (or vice versa), which forces users to context-switch between two visually and structurally different products. Betsera's users don't think in verticals — they think in sessions, and the interface needed to match that mental model.
2
verticals (sportsbook + casino) unified under one persistent navigation and wallet
What was at stake
A platform that felt like two products stitched together would push power users — Betsera's highest-value segment — back to competitors with a smoother cross-vertical experience.
Our approach
How we tackled it
We mapped how experienced bettors actually use multiple screens and tabs today, to design a layout that supports — rather than fights — that split-attention behavior.
Step 1
Power-User Workflow Study
We mapped how experienced bettors actually use multiple screens and tabs today, to design a layout that supports — rather than fights — that split-attention behavior.
Step 2
Split-Screen Layout System
A layout capable of showing a live stream alongside market browsing, so users don't need a second browser tab to watch and bet simultaneously.
Step 3
Unified Navigation Architecture
Sports, live casino, slots, and virtual sports were consolidated into one persistent sidebar instead of separate site sections.
Step 4
Quick-Bet Shortcut Design
Shortcut interactions were designed and tested to cut the taps-to-bet from 5 down to 2 for repeat, familiar wagers.
The solution
The work, up close
The dual-experience platform includes a full sportsbook with live odds, match centers, and cash-out options, alongside a casino lobby with slots, table games, and live dealer rooms — with one unified account system showing wallet, bonuses, and bet history across both verticals in a single place.
The split-screen-capable layout lets users watch a live stream on one side while browsing markets on the other — a workflow pattern lifted directly from how power users already behave, rather than one imposed by a generic template.
Split-Screen Stream + Markets
Users can watch a live match stream and browse betting markets in the same view, matching an existing power-user habit instead of forcing a tab-switch.
One Wallet, Two Verticals
A single account view shows wallet balance, bonuses, and bet history across both sportsbook and casino — no separate logins or balances to track.
2-Tap Quick Bet
Shortcut interactions reduce the average bet-placement flow from 5 taps to 2 for bettors placing familiar, repeat wagers.
Design details
Under the hood
Typography
A high-density, highly legible sans built for data-heavy tables — optimized for scanning odds and stats quickly under time pressure.
Color palette
Components
55+ component system — the largest gaming design system Zenix has built, spanning both verticals.
Responsive design
Split-screen stream + markets collapses to a swipeable stream/markets toggle on mobile.
The results
What it delivered
55+ component unified design system
Bet-placement flow cut from 5 taps to 2
Split-screen stream + market browsing shipped natively
One wallet spanning both sportsbook and casino verticals
A power-user-friendly betting platform that handles complexity without clutter — fast bet placement, live streaming integration, and a design system that scales across sportsbook and casino.
“Placeholder client quote — replace with real words before launch.”
Tools & technologies
What we built it with
FigmaFigma Prototyping
