Electric Scooter — Social Media Campaign
Scroll-stopping social creative for a brand with a great product and bland feed
Client
Electric Scooter
Industry
Consumer Tech
Services
Timeline
3 weeks
Platform
Social (Instagram & Facebook)
The brief
Where we started
An electric scooter brand had a strong product but forgettable social content that blended into the feed. They needed scroll-stopping visuals that communicated speed, eco-friendliness, and modern lifestyle across Instagram and Facebook.
Build a visual system distinctive enough to stop the scroll in a crowded feed
Create reusable templates the client's team could deploy without a designer on every post
Keep every asset consistent enough to build brand recognition over repeated campaigns
The challenge
What we were up against
The brand had a great product but bland social content that blended into the feed. They needed scroll-stopping visuals that communicated speed, eco-friendliness, and modern lifestyle — the previous content used generic stock-style product shots with no consistent visual identity from post to post.
Social content also has a sustainability problem most brands underestimate: without a reusable system, every new post requires a designer from scratch, and quality drifts post to post. The brand needed a system, not just a batch of one-off graphics.
1
reusable template system replacing fully bespoke, one-off post design for every single asset
What was at stake
Without distinctive, consistent content, the brand's social spend was competing purely on ad targeting rather than creative — a losing position against better-branded competitors.
Our approach
How we tackled it
We scanned competitor and adjacent-brand feeds to identify visual patterns that were already oversaturated, so the new system would stand out rather than blend in.
Step 1
Feed Audit & Competitive Scan
We scanned competitor and adjacent-brand feeds to identify visual patterns that were already oversaturated, so the new system would stand out rather than blend in.
Step 2
Dramatic Product Photography Direction
Dramatic product photography on dark gradients replaced flat product shots, giving the scooter a hero treatment on every post.
Step 3
Kinetic Typography System
Kinetic typography and neon accent colors were built as a repeatable system, reinforcing the 'speed' brand attribute across static posts.
Step 4
Template System Build
A consistent template system for posts, stories, and carousels was delivered so the client's internal team could produce on-brand content without a designer per post.
The solution
The work, up close
The complete set of social media post designs, story templates, and carousel formats all follow a unified visual language — dramatic dark-gradient product photography, kinetic typography, and neon accents — making the brand instantly recognizable in the feed.
Rather than delivering one-off graphics, every format was built as an editable template, so the client's team can swap in new product shots or seasonal messaging without breaking the visual system.
Dark-Gradient Hero Product Shots
Dramatic product photography on dark gradients gives every scooter shot a hero-product feel, replacing flat stock-style images.
Kinetic Typography System
A repeatable animated-feeling type treatment reinforces 'speed' as a brand attribute across static feed posts.
Editable Template System
Every format — post, story, carousel — was delivered as an editable template, not a one-off file, for ongoing in-house use.
Design details
Under the hood
Typography
A bold, italicized display face suggesting motion, paired with a clean sans for captions and CTAs.
Color palette
Components
8 reusable template formats covering posts, stories, and carousels.
Responsive design
Every template was built natively at Instagram/Facebook's required aspect ratios (1:1, 4:5, 9:16) rather than cropped after the fact.
The results
What it delivered
8 reusable post, story, and carousel templates
3-week full campaign turnaround
Consistent visual system across Instagram and Facebook
Editable templates handed off for in-house reuse
A ready-to-post social media design kit with templates adaptable for future campaigns — consistent branding across every platform.
“Placeholder client quote — replace with real words before launch.”
Tools & technologies
What we built it with
FigmaAdobe PhotoshopAdobe Illustrator
