TARRAN Bikes — Smart Cargo Bikes
A product-driven e-commerce website for TARRAN, a smart electric cargo bike brand — featuring cinematic product videos, technical showcases, and a premium brand experience.
The challenge
Where it started
TARRAN is launching an innovative electric cargo bike with unique safety technology (auto-stabilizing kickstand, dual-drive landing gear). They needed a website that communicated this innovation clearly while handling e-commerce, dealer network, and community features.
Our approach
How we tackled it
We designed a product-hero experience: full-width video showcases, animated feature breakdowns, community stories, press reviews, and a clean shopping flow. The black-and-white base palette lets the product imagery and videos carry the visual weight.
The solution
The work, up close
A Shopify-based website with product pages (L1 Series, T1 Pro), accessories shop, dealer finder, user stories, press section, community hub, and multi-language/region support. Video-heavy but performance-optimized.
The result
A website that turns a cargo bike into a lifestyle product — the kind of site that makes parents excited about school runs. Premium brand feel with frictionless commerce.
“Placeholder client quote — replace with real words before launch.”
